The Day – Opening of a “Smart fitness” studio for quick personal training in Groton

Groton – Pawcatuck resident David Roden opened the second Connecticut location of The Exercise Coach, a “smart fitness studio” franchise that uses computerized equipment for short personal training sessions.

Roden explained that The Exercise Coach is generally aimed at people over 40, who don’t have a lot of time to exercise, who don’t have a lot of fitness experience, or who are intimidated by big box gyms – whether in general or specifically now because of COVID-19.

“It’s super safe, super efficient and very joint friendly,” said Roden.

The exercise trainer offers one-on-one training and small-group training with a maximum of three people. The typical schedule is two 20-minute sessions each week.

“Twenty minutes is enough to optimize your exercises,” Roden said, noting that they “eliminated all the waste” such as changing plates or adjusting pins.

The studio, located on the second floor of 428 Long Hill Road, has nine pieces of equipment, including more traditional equipment and four Exerbotics branded computer equipment. These four include a leg press, chest press and rowing machine, overhead press and pull down machine, and a back and abdominal machine.

Roden said during the chest press demonstration on Monday: “With each repetition the machine goes in and out, but you constantly resist. That’s why it’s so effective, because you never work.”

Each machine will measure your strength with an initial rating, and as you train, a line on the screen shows how hard you are pushing. When you are done you get a performance report and when you return the equipment will adapt to what you have done in the past.

Roden, 50, said he had a passion for fitness for the past three decades, with a particular interest in bodybuilding and powerlifting. Roden, whose day job is in product marketing, was looking to do something entrepreneurial, and said he liked The Exercise Coach’s philosophy and passion.

He said he has been working on opening the location for almost a year and, as has been the case with many local businesses, has encountered delays due to the COVID-19 pandemic.

Training is by appointment only, which was the case for The Exercise Coach even before the pandemic. New clients are offered two free consultations, and people can make an appointment by calling or texting (860) 785-6450, visiting, or emailing groton @ exercisecoach. com.

The cost is $ 35 to $ 49 per individual session, depending on the number of sessions purchased at a time, and $ 25 per small group session.

Roden has four certified trainers and is working on getting his certification himself. He said the certification involved around 35 hours online and at least another week of hands-on training.

Staff members always wear masks and customers are encouraged to wear masks on equipment, Roden said. Equipment is wiped down after each session with an EPA registered antimicrobial coating.

The Exercise Coach was founded in 2000, began franchising in 2011 and now has over 90 locations across the country.

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