Israel’s BlazePod fitness system raises $ 8.5 million


Israeli startup Blazepod, the creators of the original Flash Reflex (FRX) fitness system, raised an additional $ 8.5 million in a second round of funding, the company said last week.

The round was led by private equity fund AP Partners. This fund specializes in small and medium-sized Israeli companies with potential in the global market. Israeli partners Israel Shliser and Hagai Stadler led the investment.

The cycle brings the company’s total funding from five years to $ 10 million.

Founded in 2015 by Yaniv Schneiderman, BlazePod is a professional-level interactive physical training program, which combines engaging light modules and an intuitive smartphone app with hundreds of activities.

BlazePod is a professional-level interactive physical training program consisting of touch sensors and a smartphone app. The BlazePod console functions as a personal or competitive fitness platform that tracks user performance. The program offers a revolutionary approach to training and fitness, leveraging engaging visual cues to train physically and cognitively and create faster, stronger and more elite athletes. The physical-cognitive tool (Flash Reflex Training) is based on Bluetooth Low Energy technology.

BlazePod has been used by Formula One driver Max Verstappen, Liverpool footballer Roberto Firmino, the Maccabi Tel Aviv basketball team, the US military, the IDF, as well as physiotherapists and gardeners. ‘children in Israel.

This funding round is designed to support the continued growth of the business, the development of new fitness and sport verticals, and to enable the business to grow its workforce over the coming months.

“Today more than ever before, the fitness and professional sports market is ready for unique technologies that can maximize training and adapt to the changing needs of product users,” said Shneiderman. “There is no doubt that the Covid-19 and social distancing have reinforced the need for an interactive product available to use in any setting or space. “


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