Grand Rapids AI-powered fitness studio opens


The Exercise Coach, a “smart” fitness studio, will open in Grand Rapids on Wednesday.

Rockford resident Thomas Shrader and his business partner Mary Frances Cline announced the opening of their first exercise trainer franchise at 820 Forest Hill Ave. Suite A, Grand Rapids, serving residents of Grand Rapids, East Grand Rapids, Ada, Cascade and Rockford.

Equipped with computerized machines instead of traditional equipment, The Exercise Coach’s robotic exercise technology is combined with advice from certified trainers to deliver a unique approach to fitness for everyone, regardless of their current fitness level. .

“We’re different from big box gyms because our boutique fitness studios have always been small, private and super clean. This remains our core offering, ”said Brian Cygan, Founder and CEO of Exercise Coach. “In addition, we have adapted our already hygienic studio environment policy to further mitigate contagion for clients and staff.”

The Exercise Coach Grand Rapids is also a safer fitness option than large-area gyms, as there is one-on-one personal training with no more than four clients in the studio at a time. Additionally, workouts are scheduled by appointment only and employees undergo temperature checks before starting their shifts and wear face masks at all times.

Shrader, a lifelong fitness enthusiast, said he has noticed that much of people’s fitness practices are unsustainable for reasons such as finding time in a busy schedule of people. due to a long-term injury or simply wear and tear on the joints.

Shrader’s father was in an accident over 10 years ago and uses a wheelchair but continues to lead an active lifestyle, which is an inspiration to Shrader.

“My father’s physical fitness and overall health allowed him not only to survive the accident, but also to lead a fairly active life, including daily fishing in the summer and winter when he is in Florida.” , did he declare. “The ability to maintain muscle mass really contributes to overall well-being, and I’ve witnessed it firsthand with my family. “

Shrader has worked in the consumer goods software business for the past 25 years. He intends to work full time in the fitness studio, but will continue to work in the tech industry for a few more years. Shrader also has an apartment complex, as well as a campground.

Business Partner Cline has been a certified yoga instructor for 10 years with expertise in marketing and health and wellness.

Exercise Coach Grand Rapids will be the first of three locations; the others will be located in Holland and the Lansing / Okemos region over the next two years.

Founded in 2000, The Exercise Coach began being franchised in 2011 and currently has around 100 studios operating nationwide. Exercise Coach began its international expansion in Japan in 2017 and now has 32 sites there.


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