Fitness Equipment Market Trends | North America, Europe and


Pune, India, February 18, 2021 (GLOBE NEWSWIRE) —

The fitness equipment market is expected to grow at a substantial CAGR during the forecast period. With the increasing focus on improving one’s immune system functioning in the wake of the COVID-19 pandemic, health and fitness are gaining more and more attention from the global population. This growing awareness regarding maintaining peak physical condition has driven the demand for fitness equipment globally.

The following 9 trends are expected to mark the progress of the fitness equipment market outlook:

Connected gym equipment across North America

With the Internet of Things (IoT) making its way into almost every industry, the trend of connected devices in gyms and fitness centers is gaining momentum. Advances in technology have popularized smart and wearable devices, incorporating artificial intelligence (AI) and cloud technologies.

This trend has encouraged individuals to engage in immersive workouts, enhancing their experience. The North America fitness equipment market share is expected to increase with many market players offering customized solutions to their customers through digitally connected fitness equipment.

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Skyrocketing health club memberships across the United States

With the skyrocketing number of health club memberships in the United States, the North America fitness equipment industry forecasts should increase significantly. The reopening of health clubs, fitness centers and gymnasiums has ensured that the volume of these memberships increases further after the coronavirus pandemic. In 2018, the total number of gym memberships was over 62 million, according to the International Health, Racquet & Sportsclub Association (IHRSA).

Additionally, the demand for gym equipment such as leg presses is expected to increase significantly in health clubs by 2026, as these machines are suitable for both beginners and recovering individuals. The growing focus on developing the glutes, quadriceps, and hamstrings has driven the adoption of leg presses across the region.

Gym infrastructure in the North American corporate sector

To ensure optimal health and fitness for their employees, several companies, including Microsoft, Intel, and Google, have provided gym and health center facilities on their campuses. A significant number of companies have realized the need to provide employees with resources to maintain their health. Concerns about general health and well-being along with optimal labor productivity are expected to increase the demand for gym equipment in North American countries.

Cardiovascular gym equipment to see higher demand

The rising risk of heart disease manifested by the growing number of heart failure cases in the region has driven the demand for cardiovascular equipment in North America. The cardio equipment segment held a share of more than 50% of total revenue in 2019.

Efforts to lose weight and improve heart health have boosted the prospects for the regional fitness equipment market. Exercise bikes, treadmills, climbers, and elliptical machines are a few types of cardio equipment showing consistent adoption.

Strength equipment to gain ground across Europe

Since strength training equipment can dramatically improve bone health and offer relief in conditions such as arthritis, the demand for dumbbells, dumbbells, and free weights has been on an upward curve lately. The lower costs of this equipment make it an ideal choice for people who prefer home gyms. These factors have fueled the outlook for the European fitness equipment market. Moreover, the health and fitness sector can be expected to regain momentum after the COVID-19 crisis.

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Home gym equipment expands across Europe

The growing popularity of home workouts and virtual workouts across the world European countries spurred the expansion of the home gym equipment segment. With the COVID-19 pandemic forcing the closure of gyms and fitness clubs, home workouts are increasingly preferred even in post-pandemic times due to their great convenience and lower costs.

Several market players have sought to stay ahead of the curve by offering customers live workout classes with an experienced fitness trainer. For example, Technogym showcased its digital live platform through which operators can stream studio classes or clubs to members at home.

Growing awareness of health and fitness across the APAC region

Triggered by the increasing prevalence of chronic diseases such as diabetes and cardiovascular disorders, a significant increase in health awareness is seen among the Asia-Pacific population. The growth in dissemination of information about heart health and the risks posed by health conditions such as obesity has created an increased demand for commercial gym equipment and home gym equipment. In developing countries, gym equipment is now available with easy financing and payment options.

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Increased deployment in major hotels in Asia-Pacific

Many leading hotels across Asia-Pacific offer gyms as part of their upgraded infrastructure. For example, in Singapore, leading hotels such as The Westin and Marina Bay Sands offer guests a 24-hour gym. Growing demand from hotels has generated higher revenues across the Asia-Pacific fitness equipment industry provide. The flourishing hotel sector will certainly contribute to this propulsion.

Growing Burden of Heart Disease in Asia-Pacific

The marked increase in the prevalence of heart disease in countries like India, Singapore, and Taiwan has been responsible for the growth in the deployment of cardio gym equipment in the region to promote heart health. According to the Taipei Times, in 2017, every 25 minutes that passed witnessed one death from heart disease in Taiwan.

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