Fitness Equipment Market to Exceed $10.7 Billion by 2027; The Asia-Pacific region will remain the largest market

-amr side fitness equipment

Increase in government initiatives to promote healthy living is further expected to boost the overall industry revenue. quote

PORTLAND, 5933 NE WIN SIVERS DRIVE, #205, OR 97220, USA, March 23, 2022 / — According to a new report published by Allied Market Research, titled “Lateral Fitness Equipment Market By Type, Body Type, End-User and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2020-2027”, the global Lateral Fitness Equipment market size was valued at USD 5.4 billion in 2020 and is expected to reach $10.7 billion by 2027, registering a CAGR of 10.1% from 2020 to 2027. A lateral fitness equipment is a machine or device necessary for physical exercise to manage overall weight , improve physical endurance and build muscle strength. The demand for sideways fitness equipment market has increased globally, owing to increased health awareness.

In addition, physical exercise is advised during certain medical treatments. The most commonly used lateral fitness equipments include treadmills, ellipticals, weightlifting machines and strength training machines, etc. Rising health awareness and increasing need for active and healthy lifestyle across the globe is driving the growth of side fitness equipment market significantly. Sedentary lifestyle and changes in eating habits have led to increased health risks. Hence, increased awareness of regular physical activities to maintain a healthy lifestyle is fueling the growth of the side fitness equipment market.

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Moreover, the availability of smart gym equipment has made lateral fitness exercises interesting and entertaining. Smart gym equipment is a type of equipment that is connected to an app that records workouts and also displays workout data. These connected gym equipments are linked to the internet and record all data such as training goals, eating habits and health history via cloud-based data.

This data helps to create a personalized exercise plan and track training. Furthermore, the implementation of technologies like IoT and AI in side-mounted fitness equipment helps in connecting the machines to the smartphone, which is also increasing the growth of the side-mounted fitness equipment market. Additionally, treadmills, ellipticals, and stationary bikes are the most popular high-tech side-mounted fitness machines due to the presence of TV screens, Bluetooth connectivity, iPod compatibility, sound system , CSAFE connectivity and other features. Thus, the increase in the implementation of high-tech features is expected to provide a lucrative opportunity in the side fitness equipment market and eventually increase its customer base.

The number of social media users has increased dramatically with the increase in internet penetration. Considering this, most of the key players in the Lateral Fitness Equipment market are strategizing to promote their products and services on these social media platforms. Social media marketing is one of the major strategies adopted by various companies and industries to publicize their product offerings among the target customers on social media channels.

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Thus, through social media marketing strategy, the global Lateral Fitness Equipment market is aiming for a crucial opportunity to gain traction and increase its customer base among its target segments. However, the high price of side fitness equipment leads to an increase in the demand for reused fitness equipment, which limits the growth of the market. To keep costs down, new gyms and fitness centers starting up as well as in-house arrangements prefer the use of resale products. This trend is seen especially in developing countries where smaller gyms source used equipment from larger gyms and fitness centers. This results in equipment failure in a short period of time, thus disappointing their potential members. Moreover, it hampers the sale of new side fitness equipment which in turn restrains the growth of the global market.

Main results of the study

By type, the treadmill segment dominated the market in 2019 and is expected to maintain its dominance throughout the forecast period.
By body type, lower body segment accounted for the highest share of lateral fitness equipment market growth in 2019 and is projected to grow at a CAGR of 10.1% from 2020 to 2027.
On the basis of end-user, the health club/gym segment dominated the market demand in 2019 and is expected to maintain its dominance throughout the forecast period.

According to the distribution channel, the offline segment was the largest shareholder in 2019 and is expected to register a CAGR of 10.1% from 2020 to 2027.
Regionally, North America accounted for the highest lateral fitness equipment market share in 2019 and is expected to grow at a CAGR of 8.6%.

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Major Players operating in the Lateral Fitness Equipment industry analysis include:-
ICON Health & Fitness, Inc.
Johnson Health Tech Co., Ltd.
Nautilus, Inc.
Basic Health and Fitness, LLC
Total Fitness Equipment
Cybex International Inc.

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David Correa
Allied Analytics LLP
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