Feel the red effect with the new infrared fitness studio | Business


Brittany Wise loved Michigan-based Red Effect Infrared Fitness so much that when she prepared to move west, she opened one in Norterra stores.

“I was a member of the Red Effect fitness group in Ann Arbor, Michigan, and fell in love with the product coming in and having class options to take and felt comfortable as a community,” said said Wise.

“I didn’t feel like I didn’t belong, it was just like family.”

Wise and her family moved into the Fireside Norterra community and opened Red Effect in Norterra stores on January 6, the day before her birthday.

What sets Red Effect apart from other fitness studios is the infrared technology that is used during every class and in personal saunas.

“All of our classes and workouts are infrared, which helps in recovery and in the fight against aging,” said Wise. “Many of our members would love to have the ability to burn an extra 100 calories per class with infrared and really enjoy it.”

Infrared is a colorless light that “warms your heart”, allowing you to burn extra calories while exercising in a room set at “78 to 79 degrees”. Red Effect uses red lights in its gym “because it’s fun,” according to Wise.

“We offer hour-long interval training classes with heart rate monitoring,” said Wise. “We have studio bar-type classes and we also have yoga classes – five different types of yoga. Then we also have the personal infrared saunas.

Membership is available on a monthly basis without obligation. Memberships start at $ 99 per month for eight sessions per month to $ 159 per month for unlimited interval training, a bar, yoga, and infrared saunas.

“A lot of people take a sauna after class to help with recovery,” Wise said.

“A lot of people will take saunas instead of classes just to burn a few hundred extra calories or if it’s a recovery day for them, they’ll just go to the sauna.

“For the one-hour classes, the first 28 minutes or so is spent on the treadmill and the last half of the class is spent on the water rower and doing like groundwork in synergy,” she said.

Red Effect is similar to Orangetheory Fitness, but the Norterra facility has extra weights, battle ropes, and other fitness equipment that can be used during interval classes, according to Wise.

Most of the saunas are on the second floor. Members can use them when needed.

“It’s a three person sauna, but only one person is there at a time,” Wise said.

“It just gives them a lot of space if they want to do meditation or yoga or just stretch. They all have Bluetooth so people can listen to their favorite playlists (podcasts or watch Netflix), ”she said.

Each sauna includes a ‘sanctuary box’ that houses member technology like iPads for watching TV shows or guided meditations in the sauna.

Because Red Effect opened during the COVID-19 pandemic, sanitation is a priority for the fitness studio.

“We don’t know a world before COVID, so for us, we had to disinfect after every class,” Wise said.

“Now we know we don’t need to do all of this, but we probably do even more hand cleaning than other studios before COVID, but that’s only because, for us, it’s the only one thing we know and it’s natural for us. “

Members are required to wipe down their equipment after use, and employees take the time to further clean and sanitize the room after a class.

Classes are available at 100% capacity and last month the studio shut down “narcotic treadmills” to help socially distance members during class. After receiving feedback from the community that members felt “OK to be closer to each other,” Wise made the switch.

“As an owner, I love to see and meet everyone on a daily basis,” said Wise.

“I like to see how they grow up. We have people going from walkers to runners to people who swore they could never do a barre class and now they do three or four a week. I love to see them every week.

Close to the house

As Norterra’s new residents, Wise sees it as “a blessing and a curse” working less than 6 minutes from her home. However, she really enjoys being part of the community that will organize fundraising drives that “will directly affect my children,” according to Wise.

“It’s our community, and we couldn’t think of a better place to open,” Wise said.

“We love our neighbors. Many other small businesses in Norterra stores are owned by (our neighbors), they live here too. It was a real joy to meet the other owners of the community in the stores.


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