Chicago’s fitness studio, Train Moment, sprawls across Milwaukee Market


When Nik and Kati Rodriguez first opened Moment Train in downtown Chicago, they were already planning to someday expand the concept of strength-focused group fitness to Milwaukee as a second market. Almost two years later, the …


When Nik and Kati Rodriguez first opened Train moment in downtown Chicago, they were already planning to someday expand the concept of strength-focused group fitness to Milwaukee as a second market. Almost two years later, the husband-and-wife duo are set to open a studio in Milwaukee’s Historic Third Quarter. The opening is scheduled from early to mid-November. Train Moment will occupy 3,700 square feet of space on the first floor of the Dye House building at 320 E. Buffalo St. The studio will include classroom space for up to 24 people, reception and full service locker rooms. Train Moment offers 50-minute, instructor-led classes that combine low-impact strength training with HIIT (high-intensity interval training) on ​​the VersaClimber complete cardio machine. Classes cater for a wide range of experience levels, from beginners to current athletes. The studio’s founding vision was to deliver the caliber of strength training that clients would receive from an individual personal trainer, but at a lower price and in groups, said Nik Rodriguez, who played football at the University of Our Lady. and has built a career over the past nine years working and managing various fitness brands in Chicago. In 2016, he helped launch a one-on-one training center, called Strive Village, but soon realized that the business was only accessible to a small subset of the population: “The people who were paying between $ 500 and $ 1,500 and more per month for with us. “” I realized that this excluded a good part of the population, “said Rodriguez.” From the observation, I have nothing saw out there serving people who wanted a good solid strength training but maybe couldn’t afford that price and didn’t have the knowledge on their own. ”After selling his share of Strive Moment to his business partners, Nik and Kati, who have corporate retail purchasing experience and started their careers at Menomonee Falls-based Kohl’s Corp., launched Train Moment in Chicago’s West Loop in November 2019 – shortly before the COVID-19 pandemic hit. The studio relied on virtual lessons and e n open air while sailing on temporary closures and capacity restrictions. Since reopening for in-person classes, business has continued to grow month-over-month and the studio has gained a reputation for cleanliness, which helps keep customers coming back. The decision to expand to Milwaukee was an easy one for the Rodriguez, who love the area and have stayed connected through Kati’s professional network at Kohl’s Corp. As they developed the concept, the Third Room always stood out as the right solution for a location in Milwaukee. , especially with its similarities to the West Loop. “We see it as a large market that continues to grow and attract our core population: working young people in their twenties and thirties,” said Nik Rodriguez. “We have seen strong growth in the fitness market there and some cool brands continue to open their doors.” He mentioned Solidcore, a popular Washington DC-based fitness concept that open in january, also on the first floor of the Dye House building. Others include Orangetheory Fitness and Club Pilates, which open for the past two years just north on Milwaukee Street, as well as SPIRE Fitness, Barre Code, Vita Physical Therapy & Fitness and Push Power. “We’re excited to add to the fitness community out there in Milwaukee,” said Rodriguez. Milwaukee-based real estate firm Founders 3 represented both sides of the rental transaction, with Ned Purtell and John Davis representing Dye House owner Singerman Real Estate, and Derek Yentz representing Train Moment.

Train Moment owners Nik and Kati Rodriguez (second and third from right) with their Chicago studio team. Photo credit: Train Moment


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